Revision Date: December 29th, 2013

We know that your privacy is important to you. It is important to us. So, please read our Privacy Policy. Providing your personal information is always voluntary however, note that without certain information, we may be unable to provide our merchandise or services. If you provide your personal information, we will consider this your consent to our use. However, we will respect your preferences as to whether and how you'd like us to communicate with you and you may modify your preferences online or by contacting a Customer Service representative. (CONTACT US) If you opt-out of receiving marketing information from us, we may still contact you concerning your specific transactions and communications with us.


We may collect personal information, including your name, mailing address, telephone number, email address, text message address, transaction information, credit or debit card information, and birth month.  We may collect this information when you:

• make a purchase online or by phone
• sign-up for our loyalty program, opt in for emails, or request catalogs or other marketing materials
• participate in a contest, sweepstakes, promotion or survey
• make inquiries concerning our merchandise or services
• participate in any geolocation services we offer
• are referred to us through a third-party marketing promotion

To review or update personal information you've provided previously, sign on to our site and click “My Account”. You may update stored information by clicking “Account Profile”. Be sure to “Save” once you've completed your changes. You may also call or email Customer Service.


If you purchase merchandise or a gift card for another, we may also collect personal information concerning the recipient in order to fulfill your request. We will assume that you have the recipient's permission to use his or her personal information for this limited purpose.


We may use the personal information we collect to:

• process, track and fulfill your order and contact you about the status of your order
• tell you about and administer contests, sweepstakes and promotions
• send you surveys about our merchandise or services
• respond to your inquiries regarding our merchandise or services
• learn about your shopping preferences and improve your shopping experience
• help us address problems with and improve our site and our merchandise and services
• protect the security and integrity of our site


We use a third party provider to place our internet ads. The provider may collect anonymous information about your visits to our site and your interaction with our products and services.  The provider may also use information about your visits to this and other sites to target advertisements for merchandise and services. This anonymous information is collected through the use of a pixel tag which is industry standard technology used by most major websites.  No personally identifiable information is collected or used in this process.  The provider does not know your name, address, phone number, email address or any of your other personally identifiable information. If you would like more information about this practice and your option to not have this anonymous information used by our third party provider, click here.


We use various technologies and processes to protect your information.  Information such as your credit or debit card account number is transmitted through a secure server using Secure Sockets Layer (SSL) encryption technology.  Note however that absolute security can never be guaranteed. We will never request your credit card or other personal information by email.  If you receive an email that appears to be a request from us for personal information, do not respond as this may be a “phishing” scam designed to steal your information.  Never include your credit or debit card number or other sensitive information in an email as it is not a secure means of transmitting information.  We will only request such information during secure transactions at our site. It is your responsibility to safeguard any password you create to access “My Account” and to sign-out when your visit is complete. 


Our site may contain links to sites owned by third parties.  Please review the privacy policy of any site you access through our site as we are not responsible for a third party’s privacy policy or practices.


Our site is not intended for use by children and we do not knowingly collect personal information from children under the age of 13.  The child’s parent or guardian should contact us if we have inadvertently collected such personal information and we will delete it from our files.


If you are located outside of the United States, please note that this site is hosted on our computer servers in the United States. Your use of this site or submission of personal information will constitute your consent to the transfer of personal information outside of your home country.


If our Privacy Policy changes, we will post the changes to our site with the date of revision. Your continued use of our site will constitute your agreement with our revised Privacy Policy.  Please also note that our Privacy Policy is incorporated into our site’s Terms of Use.


White Mark Universal
1220 S Maple Ave
Los Angeles CA 90015